2013年12月2日 星期一

AD Copywriting

http://www.businessinsider.com/lebanese-anti-domestic-violence-ads-2013-3

1. What kind of headline was used? It's an anti domestic violence.

2. Was there a subhead and a slogan?  Whore. words hurt. You can't see them but the scars from verbal abuse are real and can last for years. Don't suffer in silence. Log on to www.kafa.org. lb for support.

3. Was the visual attractive? Yes, it's a pretty model originally,  but she suffered a domestic violence from a men who loved deeply. Also, I was shocked the subhead word: Whore. The words meaning is so upset to hearing.

4. Was the overall lay-out creative? Does it make the readers think? In what way? Yes, I can see the model was hurt on her face at the first. I really hate someone try to hurt or hit their mate without communicating. So, the advertisement really could let the readers think about the domestic violence of forbidding.

沒有留言:

張貼留言